ABOUT

 

 

 

Fonna Apparel is a snowboard and ski brand born on the legendary slopes of Folgefonna, one of the most iconic destinations in the world of freeskiing and snowboarding. Known for its freestyle culture and epic riding, Folgefonna attracts riders from all levels, making it a true playground for progression and expression.

 

 

Every summer, we collaborate with the Folgefonna Snowboard and Ski Camp, a renowned camp that has been running since 1995. This camp brings together riders from around the world to improve their skills, learn new tricks, and enjoy the incredible summer snow conditions. It’s the perfect place for both beginners and seasoned athletes to push their limits and connect with the vibrant mountain community. It was during this camp that the idea for Fonna Apparel was born, inspired by the passion and creativity of the riders who join us every summer.

 

 

At the heart of Fonna Apparel is Mathias Bentsrud, a 15-year-old boy from Norway who has always loved skiing. Fonna Apparel was launched in February 2023, driven by Mathias's passion for the sport and his desire to create quality gear for fellow riders.

Whether you’re a seasoned pro or just starting out, young or old, Fonna Apparel is made for everyone. We believe that no matter your age, skill level, or style in the mountains, your gear should reflect who you are and how you ride.

 

 

Our designs are created to help you express yourself and feel confident—whether you’re carving through fresh powder, hitting big jumps, or cruising through the park with friends. At Fonna Apparel, we want everyone to feel part of the adventure, no matter where or how you ride.

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    Best regards,

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​​​​Mathias bentsrud

Founder, Fonna Apparel